Welcome to our Worker Highlight collection the place we get to know Skimlinks staff from across the globe a bit higher.
This time we function María Pérez who works as a Writer Growth Supervisor for the Spanish market.
Let’s begin with you telling us a bit about your self…
I’m María Pérez, Writer Growth Supervisor for the Spanish market. My background is in gross sales, enterprise improvement, and consumer administration. I’ve labored in several sectors, comparable to monetary providers and affiliate internet marketing, in addition to in corporations like Google and CJ Affiliate.
I strongly imagine in commerce content material, and Spain has a protracted technique to go on this space. It’s a channel that has barely been exploited, and media retailers nonetheless wouldn’t have a transparent and outlined technique.
What has been the spotlight of your week to date?
Final week, we met with a number of Spanish affiliate networks to outline our technique for H2, as we’re seeing elevated curiosity and price range from the Spanish market in commerce content material technique. Moreover, we’ve got signed a brand new writer, Vozpopuli.com which begin working with us quickly.
When and why did you be part of Skimlinks?
I joined Skimlinks 4 months in the past as a result of I see immense potential and development alternatives for the corporate within the Spanish market, the place affiliate internet marketing continues to increase yearly. Moreover, my ardour for the content material and media sector drew me to Skimlinks, because it offers a platform to work on the intersection of content material, commerce, and monetization. I’m excited to contribute to Skimlinks’ development in Spain and help publishers and advertisers in maximizing the potential of commerce content material
What’s your position within the Spanish market?
I’m a Writer Growth Supervisor, I play a pivotal position within the Spanish market by nurturing current publishers and increasing our attain by means of buying new ones. My focus is on fostering robust relationships with publishers while additionally spearheading initiatives to develop our presence in Spain. Moreover, I collaborate carefully with product and editorial groups to optimize income streams by means of compelling commerce content material methods. It’s an thrilling alternative to drive development and innovation within the dynamic Spanish market
What do you imagine is the most important alternative in Spain now?
The most important alternative in Spain lies within the huge potential for Skimlinks to increase its enterprise footprint and share the experience that we’ve got in different mature markets. With commerce content material nonetheless in its nascent levels within the Spanish market, there’s vital untapped development. Moreover, the Spanish financial system’s regular development trajectory coupled with the evolving panorama of media consumption presents a fertile floor for enterprise improvement.
The notable 38% development in affiliate internet marketing in 2023 underscores the rising relevance and effectiveness of this channel, which additional accentuates the alternatives Skimlinks can capitalize on. It’s an thrilling time to be a part of the evolving panorama of commerce content material in Spain, and I’m wanting to leverage these alternatives for Skimlinks’ success
On the flip aspect, what do you suppose is the most important problem dealing with your market proper now?
I believe that the most important problem dealing with our market in Spain is the comparatively new idea and techniques surrounding commerce content material. Whereas the potential is immense, advertisers and publishers are nonetheless navigating the panorama to completely leverage this channel’s advantages. Nevertheless, this problem presents an thrilling alternative for development and innovation.
The place would you like Skimlinks to be in Spain in a 12 months’s time?
We envision Skimlinks because the go-to platform for commerce content material options in Spain, with an intensive community of publishers leveraging our providers. Whereas we have already got distinguished publishers in our portfolio, our purpose is to proceed increasing our attain. We purpose for each editor within the Spanish market to collaborate with us, maximizing their income potential by means of our modern platform.
What’s one of the best profession lesson you’ve realized to date?
Persistence paired with a artistic mindset can result in vital achievements regardless of obstacles. It includes sustaining an unwavering deal with targets and persevering by means of all circumstances, driving towards long-term success.
Moreover, adopting a comparative method can supply benefits in a global firm. This includes studying from international greatest practices and adapting to totally different markets, thereby gaining a aggressive edge.
And let’s end along with your favorite idiom/phrase…
One of many idioms that matches higher with my final work experiences could possibly be “dangle in there”. Producing new enterprise is usually an arduous job, since in Spain the negotiation processes are very sluggish and generally you possibly can really feel misplaced, that’s after I say to myself: dangle in there, you aren’t overwhelmed but and you already know you can also make it.