Welcome to our Worker Highlight collection, the place we get to know Skimlinks workers from across the globe a bit higher.
This time we function Jessica Couëron, who works as a Enterprise Improvement Supervisor for the French market.
Let’s begin with you telling us a bit about your self…
I arrived at Skimlinks final yr as a enterprise improvement supervisor for the French market. I used to be chargeable for taking care of the French market at Kelkoo previous to that. I’ve labored in varied roles, beginning in gross sales after which shifting to visitors optimisation and eventually enterprise improvement. I even have affiliate expertise from my time working at CJ, which was useful once I arrived at Skimlinks.
Some private issues about me: I’m very keen on bodybuilding! I’ve competed in a number of competitions. I’m additionally an animal lover; I’ve a canine and a cat and am not ashamed to say that they’re like my children (snicker).
What has been the spotlight of your final week?
Final week, I attended a improbable occasion organised by CJ, the place all the important thing publishers have been current. It was an important alternative to attach with them.
When and why did you be a part of Skimlinks?
I joined the corporate just a little over a yr in the past. It felt like a mission that I needed to full. I beforehand stayed 13 years in the identical firm. For me, it was a brand new starting, and it was the prospect to launch Skimlinks into a brand new market. You could problem your self by rising. I needed that for myself. When it’s too straightforward, nicely, you’re not growing your expertise anymore and also you’re in your consolation zone. Getting out of that and simply considering outdoors of the field is one thing that I actually wanted to expertise.
Total, I selected Skimlinks as a result of it’s a nice firm to work at. It was an important alternative and I’m actually completely happy that it’s been a beautiful expertise to date.
What does your position entail?
As a enterprise Improvement Supervisor, I’m right here to symbolize and develop the French market. I assist publishers maximise their commerce content material income and monitor their efficiency to establish alternatives for progress with them.
The opposite facet of my position consists of doing the identical for the retailers and networks. So I did plenty of work by educating networks and constructing relationships with them, which is essential as a result of once I arrived, plenty of networks (within the French market) didn’t actually know what Skimlinks have been doing. So I wanted to construct these relationships primarily based on transparency.
What do you imagine is the largest alternative within the French market now?
I imagine there are important alternatives within the French market. As e-commerce continues to develop, so does commerce content material. Extra publishers are actually open to creating commerce content material, which wasn’t the case a number of years in the past. Whereas some publishers are very mature on this space, others haven’t adopted it but. Nonetheless, many media publishers in France now recognise the urgency of embracing commerce content material, which I see as the largest alternative.
On the flip facet, what do you assume is the largest problem going through the French market proper now?
I’d say the entire Google insurance policies round GDPR. We have to educate publishers to seek out some new methods to leverage enterprise whereas being aligned with the GDPR. Though difficult at occasions, it’s additionally a profit as a result of it signifies that we additionally must assume outdoors of the field. To be aligned with the entire new insurance policies and simply to seek out new alternatives, which we’re doing nicely.
The place would you like Skimlinks to be for editorial publishers in a yr’s time?
For me, I’d love for France to be as large because the UK. Should you have a look at Taboola in France, after they began, there was nothing. Now right here in France at present, Taboola is number one. So that is my aim for what I need to lead into the subsequent 2 years.
What’s the very best profession lesson you’ve discovered to date?
I’d say perseverance and the power to remain affected person is essential. I’m not naturally essentially the most affected person particular person, however I’ve discovered how vital it’s. It takes constant effort and onerous work to make issues occur. Staying constructive can be essential, reminding your self that success will come. I intention to keep up a constructive mindset, irrespective of the challenges I face.
And let’s end along with your favorite idiom/phrase…
It’s little by little, the chicken builds its nest. This undoubtedly hyperlinks again to what I discussed earlier. With plenty of constant efforts and onerous work, it all the time results in an enormous achievement over time.