Telegram mini apps are increasing, and so are the tendencies inside this profitable ecosystem. Tapping video games, TON cash, and now experiments with a person stream are the #1 subjects mentioned round themed boards immediately.
If in case you have been fascinated about enriching your Telegram Advertisements and making them much more environment friendly, then we’re right here to counsel some attention-grabbing concepts.
Specifically, we’ll speak about pre-landers on your Telegram Advertisements and their position in person engagement. After all, we will even share some attention-grabbing concepts with examples that will help you enhance your buyer funnel instantly.
First, why do you want a pre-lander for a Telegram marketing campaign?
As PropellerAds’ site visitors analytics report, maintaining customers inside Telegram is one of the simplest ways to promote on this messenger.
Pre-landers can repair the most important leak in paid site visitors: the second you kick a person out of the advert, into an exterior browser. When your entire journey stays contained in the messenger, there are not any redirects or additional log-ins – advertising write-ups on TMA campaigns flag this “zero-friction” stream, and the primary motive associates migrate from basic net landers.
What’s extra, Telegram itself sweetens the economics by sharing 50% of in-app advert income, paid in TON coin, so your pre-lander can earn whereas it warms customers up.
Add in a person base of tech-savvy, crypto-curious, and iGaming-friendly, and a mini app pre-lander turns into a high-intent, double-monetized stage of the funnel somewhat than only a ornamental buffer.
5 confirmed pre-lander concepts
After consulting with our account managers and analyzing tendencies from the biggest boards (like affLIFT, BHW, themed Reddit threads, and extra), we now have ready an inventory of one of the best pre-lander concepts:
Quiz or check bot
Easy, however super-engaging, quizzes or exams have clear mechanics of:
3-5 questions > tailor-made consequence > CTA
Quizzes work nice for lead gen functions in most verticals (particularly Leisure, Media, Finance, Social, Health).
Professional tip: If you wish to ask for electronic mail/telephone, do it after displaying the consequence to spike opt-ins. Some consultants verify this funnel continues to be “untapped gold.”
Faucet-to-earn sport
Effectively, no means we received’t point out Hamster-like tapping video games, an actual dependancy of the Telegram viewers of all ages.
Mechanics? Easy: Clicker sport > every day duties > referral loop
The primary half – these referral loops, when customers ask their associates, classmates, colleagues, grandmas, and everybody else to affix and faucet. In the event you don’t have a pal (or granny), who requested you to faucet Hamster for him, then congratulations – you might be one in 1,000,000.
And because the BHW devs report, referral chains can add ≈10K customers/day!
Works particularly nice for Finance (together with tokens and cash), Sweepstakes, and Video games, in fact.
Coupon/bonus aggregator
This method proves to be environment friendly for one in all our companions, who handed 9% CTR utilizing a bonus aggregator in his iGaming TMA (discover a full case examine right here). With its assist, his TMA customers can discover one of the best video games and most useful perks multi function software.
Mechanics: In-app catalogue with filters (GEOs, bonus/product varieties, and many others.).
Customers discover no matter they need proper inside and proceed utilizing your product.
Utility + upsell
Providing extra capabilities for a further payment is a classical advertising technique that matches nice into the TMA atmosphere.
Mechanics: Partly-free product (utility, SMM panel, information scraper) > banner upsell, when the trial is over
Despite the fact that our instance is about SaaS trials in Utilities vertical, this may very well be a further service or product supplied in eCommerce or Journey, in fact. This concept will also be used for any sort of premium content material, like personal Telegram chats, unique health suggestions, matchmaking providers, and many others.
Segmentation bots
This may very well be a sub-idea for the primary one on the record, however because it has a bit completely different mechanics, we’d describe it individually.
Mechanics: Customers reply to easy questions or faucet buttons > they’re redirected to a suggestion, touchdown web page, or funnel that matches their preferences
Consider it as a SmartLink, however in a conversational format. It’s particularly cool for these testing completely different verticals and gives – say, Finance, iGaming, and Utilities – or numerous merchandise inside one vertical – buying and selling simulator, token, crypto mortgage.
Greatest practices takeaways
- Referral fever – as we now have already seen from Hamster-like tapping video games, geometric progress is actual, so reward the invited contained in the tap-to-earn video games;
- GEO priorities – goal GEOs, the place Telegram is broadly used, like CIS nations, Brazil, Indonesia;
- Refresh your creatives – refresh visuals as soon as per week; Telegram customers binge-scroll channels, so fatigue hits quick;
- Thoughts the compliance – iGaming and most varieties of Finance are effective inside mini apps, however maintain advert copy inside Telegram’s advert pointers to keep away from disapproval.
Time to roll in
Telegram mini apps are not experimental – they’re a confirmed path to high-CTR, low-friction funnels and a brand new site visitors supply. So, hearth up your TMA with a juicy prelander, plug in PropellerAds Telegram Advertisements format for high-quality site visitors, and journey the wave whereas the competitors continues to be catching on!
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